Vision Statement

Our vision is to provide the most popular and comprehensive South African tourist destination on the Internet and to provide informative, appropriate and cost-efficient Internet based marketing solutions to the benefit of our customers - organisations, businesses, local communities - and the Internet user.


Our mission is to provide an attractive range of Internet advertising, publishing and marketing options designed to encourage businesses and organisations to establish an Internet presence with us. We will achieve this by optimum use of Internet technology, multiple cross-linking for maximum exposure, driven by our enthusiasm, creativity and personalised service.

Business Information

Name of the Business

Catlinx cc trading as Linx Africa

Format of the Business

Close Corporation

Registration Number


Date of Registration

June 1996

Postal Address

PO Box 14536, Hatfield, South Africa, 0028

Physical Address

Suite 15, Eting Centre, 211 Beckett Street,
Corner Church, Arcadia, Pretoria

Contact Information

Tel: +27 (0)12 343 5679/ and 343 3393/
Fax: 086 515 9193/


Cari Jordaan, Cell: +27 (0)83 265 4445/

Pieter Theron, Cell: +27 (0)83 759 1239/

Collette Page, Cell: +27 (0)83 238 8123/

Brief Owner Profile

Cari M Jordaan

Cari (Occ Ther Hons, MBL) established her own consultancy business in 1995. Her involvement in the Internet industry started in 1996, virtually with the inception of the Internet in South Africa, when she established Linx Africa.

She is particularly skilled in strategic planning, with the emphasis on implementation. Her other fields of expertise include the management of change, service quality, marketing and positioning. As a member of the Linx Africa management team, Cari ensures that a quality service is rendered and that visibility strategies for customers are devised and implemented in support of optimum exposure for customer business, both on and off the Internet.

Collette Y Page

Collette (Occ Ther, BA Admin) joined Cari in 1995 in a consultancy capacity and was actively involved in the facilitation and co-facilitation of a number of strategic planning workshops for the development of services in the North West, Northern and Gauteng Provinces in South Africa. Her fields of expertise include the identification of needs and the development of strategies to meet these needs.

With the inception of the Internet in South Africa, her focus shifted to the Internet and Collette joined the Linx Africa team. She is particularly skilled in web development, and through her creativity, enthusiasm and commitment ensures that web pages are effective and meet the requirements of our customers.

Pieter J Theron

Pieter (BA, MBL) started with several online travel websites in 1994. His speciality is Search Engine Marketing, having acquired extensive experience with the search engines virtually since the beginning of the Internet. Further fields of experience is small business enterprise, programming, networks and financial management. Pieter joined Linx Africa in 2004.

Description of the Business

Linx Africa is a webdesign, advertising, publishing and marketing company. We have been working in the Internet Industry since June 1996. Our aim is to build the most comprehensive tourism directory for South Africa.

We offer attractive Internet advertising and marketing options, designed to encourage all providers of tourism services and facilities to participate. Our structure allows for owners to link their websites to numerous Linx Africa pages, geared towards maximum Internet marketing exposure.

Company Values

The underlying corporate values underpinning our business approach incorporate the following:

Foundational values

  • integrity and honesty
  • innovation
  • customer orientation
  • accuracy
  • commitment
  • enthusiasm
  • responsiveness

Resultant benefit values

  • customer service
  • excellence
  • empowerment
  • community benefit
  • achievement
  • competitive edge
  • market leader

Service feature values

  • quality service
  • creativity
  • reliability

Legacy values

  • credibility
  • consistency
  • accessibility

The Linx Africa Website

Linx Africa offers a comprehensive on-line tourist information guide for South Africa, published on the Internet at This web site features directory listings of all types of tourism related concerns. We publish information on accommodation facilities, camp and caravanning facilities, all types of trails including hiking, day walks, horse riding, river rafting, mountain biking, and trails suitable for persons with disabilities. A guide to tour operators, booking offices, travel agents and information offices around South Africa is also available.

The web site structure follows an "open-book" format and is not search-engine driven. This allows users to freely browse, save to disk and print information as they need it. It furthermore allows for extensive linking and cross-linking across web-pages and websites, making it an invaluable source of information for the tourist.

  • Comprehensive directories of tourism information for the Internet user.
  • Internet advertising and marketing opportunities for owners of tourism related facilities and services.
  • Internet advertising and marketing opportunities for owners of business facilities and services.

Services and Products

  • Domain name registration
  • Website design
  • Website development
  • Website hosting
  • email hosting
  • SEO
  • Website management and marketing
  • Website upgrades
  • Logo design
  • Corporate branding

Internet Publishing and Marketing

We offer a comprehensive range of Internet publishing and advertising options for owners of tourism and business facilities and services who wish to advertise on the Internet. We have formed a working relationship with a number of Internet partners to broaden our power base on the Internet. These relationships enable us to offer a comprehensive and competitive range of Internet services and products to our clients.

By pooling the knowledge and expertise of experienced web masters, the efficiency and quality of our services as well as the cross linking opportunities have expanded to the benefit of our customers. We are a force to be reckoned with on the South African Internet market.

Why Choose Linx Africa

The challenge of advertising on the Internet lies in creating a webpage or website that enjoys maximum exposure, conveys a dynamic, effective message that will draw users back to your web page or web site, is easy to use, is interesting and attractive and is well managed. Linx Africa can do this for you.

Maximum Exposure

Maximum exposure results from effective registration with major Internet search engines and extensive linking and cross-linking to and from other appropriate webpages and websites, and advertising with a high profile Internet publisher.

Individual page registration with the Internet Search Engines

Linx Africa will ensure that your own webpage or website is registered with the major Internet search engines. We custom code every separate webpage and make sure that the correct wording, title, directory and keywords are used to ensure that your own website or webpage will appear on the Search Engine result lists.

Extensive linking and inter-linking

Linx Africa will link your advertisement to structured indices that exist within our own websites. We have created hubs for all types of accommodation, activities, businesses, destinations, camp and caravan sites, information offices, organisations, services, provinces and towns. Each web page is linked appropriately. We do believe in extensive linking and cross linking and will also link your web site or web page to other web sites or web pages (reciprocal linking).

Effective Internet Publisher

It is important to choose an Internet publisher and webmanager who understands Internet technology and the tourism industry. We at Linx Africa have our own tourism site, we have an understanding of the tourism industry and its needs.

We value the importance to keep web pages up to date and dynamic: our prices include updates, maintenance and page management fees.

Effective, Dynamic Webpages/ Websites

Webpages should be interesting and dynamic to attract and hold the attention of Internet users. We custom design each page according to your needs and circumstances to afford you maximum benefit. We consult with you as individual, or with community members, prior to the design, do proper site or page planning and we make you part of the planning and design process.

We will update your web page and advise you on how to attract traffic to your site. We believe in creating "hubs" of pages for owners of tourism facility and services who have similar interests: in the way you will further enjoy the synergistic effect of cooperation and linking and interlinking on the Internet.

Linx Africa offers an advertising and information service which includes the opportunity to advertise in an environment with extensive linking, a structured indexed platform, optimum of exposure, registered web sites, comprehensive information, and personalised service. We are dynamic, we offer value for money and with us there are no "hidden costs". Be assured of our best attention at all times.